High-Performance UGC Video Editing Ads for E-commerce

Partnering with premium leather goods brand Vinasco, I managed the weekly production of video ads using global User-Generated Content (UGC). My role was to transform authentic user footage into conversion-focused creatives. I strategically developed and tested different hooks for each ad, delivering a consistent stream of polished, brand-aligned content engineered for high performance on paid social campaigns. This process fueled their marketing efforts with a reliable flow of fresh ad variations.

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